Puguangming Temple
Brand Identity & Rebranding
Brand Identity & Rebranding
Overview
Puguangming Temple underwent a comprehensive visual transformation to modernise its identity while preserving the authenticity of Buddhist culture.
The project aimed to establish a timeless and premium visual language that would better reflect the temple's values, strengthen brand consistency, and engage a younger generation without alienating its long-standing community.
Rather than creating isolated design pieces, the focus was to build a sustainable identity system that could be applied consistently across every communication touchpoint.
My Role
・Brand Identity
・Creative Direction
・Art Direction
・Logo Refinement
・Typography System
・Colour System
・Brand Guidelines
・Print Design
・Social Media Design
・Website Design
・Photography
・Creative Direction
・Art Direction
・Logo Refinement
・Typography System
・Colour System
・Brand Guidelines
・Print Design
・Social Media Design
・Website Design
・Photography
The Challenge
The existing visual identity lacked consistency and no longer reflected the temple's heritage or aspirations. While maintaining respect for Buddhist traditions, the new identity needed to feel more contemporary, refined, and accessible.
Another key challenge was designing for audiences across different generations, balancing readability and accessibility for elderly members while creating a visual language capable of attracting younger visitors.
The Solution
A refined gold colour palette, lotus-inspired visual elements, carefully balanced typography, and clean layouts established a premium yet approachable visual language. Every design decision was guided by long-term consistency, allowing the identity to remain flexible across both traditional print materials and digital platforms.
Rather than simply refreshing the appearance, the project introduced a scalable design system capable of supporting the temple's future communications.
Deliverables
・Brand Guidelines
・Logo Refinement
・Visual Identity System
・Social Media Templates
・Posters
・Leaflets
・Name Cards
・Certificates
・Envelopes
・Directional Signage
・Event Graphics
・Website Design
・Photography
・Logo Refinement
・Visual Identity System
・Social Media Templates
・Posters
・Leaflets
・Name Cards
・Certificates
・Envelopes
・Directional Signage
・Event Graphics
・Website Design
・Photography
Impact
The visual identity was fully adopted across the organisation and became the foundation for all future communications.
The branding system continues to be used today, maintaining the design principles established during the original rebranding project.
The new identity successfully created a stronger and more premium visual presence while supporting the temple's long-term goal of engaging younger audiences without compromising its cultural heritage.
