Livaviva
AI-Assisted Product Visuals
AI-Assisted Product Visuals
Overview
Traditional commercial product photography often requires significant investment in studio rental, models, props, logistics, and production crews. This project explored a hybrid workflow that combines real product photography with AI-generated environments to dramatically reduce production costs while maintaining premium commercial quality.
Working with Livaviva, I photographed the real products before integrating AI-assisted image generation and Photoshop compositing to create advertising visuals suitable for digital marketing and commercial use.
My Role
・Creative Direction
・Product Photography
・Generative AI Art Direction
・Image Compositing
・Retouching
・Visual Storytelling
・Commercial Art Direction
・Product Photography
・Generative AI Art Direction
・Image Compositing
・Retouching
・Visual Storytelling
・Commercial Art Direction
The Challenge
The challenge was to develop a production workflow that could deliver the same premium visual quality with significantly fewer resources.
Design & Production Thinking
Instead of replacing photography, AI was used to enhance it.
Every product shown in the final visuals was photographed by me using a Sony A7 IV, ensuring accurate product shape, texture, colour, branding, and proportions.
AI was only responsible for generating elements that traditionally require expensive productions, including:
・Lifestyle backgrounds
・Professional models
・Studio environments
・Lighting direction
・Reflections
・Props
・Styling
・Professional models
・Studio environments
・Lighting direction
・Reflections
・Props
・Styling
The generated elements were then refined and composited in Photoshop to create realistic commercial advertising visuals while preserving the authenticity of the real product.
This hybrid workflow combines the reliability of photography with the creative flexibility of AI.
Workflow
Real Product Photography (Sony A7 IV)
↓
Adobe Lightroom
↓
GPT Image
↓
Adobe Photoshop Composite
↓
Final Retouch
Deliverables
Website Hero Images
Instagram Campaign Visuals
Client Presentations
Proposal Materials
Marketing Assets
Results
Adobe Lightroom
↓
GPT Image
↓
Adobe Photoshop Composite
↓
Final Retouch
Deliverables
Website Hero Images
Instagram Campaign Visuals
Client Presentations
Proposal Materials
Marketing Assets
Results
The workflow successfully reduced:
・Production Time
・Studio Rental Costs
・Model Fees
・Props & Styling Costs
・Logistics
・Overall Production Budget
・Studio Rental Costs
・Model Fees
・Props & Styling Costs
・Logistics
・Overall Production Budget
while maintaining commercial-quality visuals suitable for digital advertising and brand marketing.
The final visuals were delivered to the client and used across websites, Instagram, business proposals, and presentation materials.
Key Takeaways
This project demonstrates how AI can enhance, rather than replace, professional photography.
By combining authentic product photography with AI-assisted visual production, brands can achieve premium commercial imagery faster, more efficiently, and at a fraction of traditional production costs.
The workflow is particularly suitable for product marketing, e-commerce, lifestyle branding, social media campaigns, and pitch presentations where creative flexibility and production efficiency are equally important.
